Taco Bell is celebrating the 20th anniversary of its fan-favorite drink, Mountain Dew Baja Blast. Since its launch in 2004, this tropical lime-flavored soda has become a staple for Taco Bell fans. To mark this special occasion, Taco Bell is offering a range of exciting freebies and a new turquoise-colored treat.
Mountain Dew Baja Blast: A Fan Favorite
Mountain Dew Baja Blast was created exclusively for Taco Bell. Over the past 20 years, it has become a popular choice among customers, often accompanying their meals.
Taylor Montgomery, Taco Bell’s Chief Marketing Officer, expressed pride in the iconic duo of Taco Bell and Baja Blast, saying, “We’re celebrating this incredible milestone just as much as our die-hard Baja fans and can’t wait to share even more epic experiences, innovations, and rewards.”
Mountain Dew’s Commitment to Fans
JP Bittencourt, Mountain Dew’s vice president of marketing, acknowledged the dedication of Baja Blast fans. “We’re constantly inspired by our fans and feed off their energy, which drives our urge to deliver breakthrough innovations and exclusive offerings to thank those who have supported us – whether it’s our diehard fans from day one to new consumers who continue to join our fandom each and every day,” he said.
Taco Bell and Mountain Dew Launch New Baja Blast Deals
To celebrate the 20th anniversary, or “Bajaversary,” Taco Bell is offering several deals:
Free Baja Blast Drink
On July 29, customers can enjoy a free medium-sized Baja Blast fountain drink or a regular-sized Baja Blast Freeze. This offer is available in-store or through the Taco Bell app.
Stanley X Bajaversary Tumbler
On August 13 at 2 p.m. PST, Taco Bell app rewards members can win a limited-edition Stanley X Bajaversary tumbler. The first 20 customers to redeem the tumbler will enjoy free Baja Blast for a year.
Baja Blast Gelato
Starting September 3, rewards members can try the Baja Blast Gelato. This creamy treat, which had a limited release in 2023, will be available for a short time in the Taco Bell app.
$1 Happier Hour
From 2 p.m. to 5 p.m. local time, customers can get a medium-sized Baja Blast fountain drink or a regular-sized Baja Blast Freeze for just $1.
Upcoming Baja Blast Pie
Later this year, Taco Bell plans to introduce the Baja Blast Pie, adding another exciting option to the menu.
Conclusion
Celebrate Taco Bell’s 20th anniversary of Baja Blast with these special deals and new menu items. Don’t miss out on the chance to enjoy your favorite drink and try the new treats!
FAQs
What is the Baja Blast’s 20th anniversary celebration?
Taco Bell is celebrating the 20th anniversary of its Mountain Dew Baja Blast with freebies and new menu items, including Baja Blast Gelato and Baja Blast Pie.
When can I get a free Baja Blast drink?
You can get a free Baja Blast drink on July 29 at Taco Bell, either in-store or through the Taco Bell app.
What is the Stanley X Bajaversary Tumbler?
The Stanley X Bajaversary Tumbler is a limited-edition tumbler that Taco Bell app rewards members can win on August 13. The first 20 customers to redeem it will get free Baja Blast for a year.
When will the Baja Blast Gelato be available?
The Baja Blast Gelato will be available starting September 3 for Taco Bell rewards members in the Taco Bell app.
What is the $1 Happier Hour deal?
From 2 p.m. to 5 p.m. local time, you can get a medium-sized Baja Blast fountain drink or a regular-sized Baja Blast Freeze for just $1 at Taco Bell.
What is the Baja Blast Pie?
The Baja Blast Pie is a new menu item that Taco Bell plans to introduce later this year.
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